Ten Reasons Why People Buy Things Part 6
In the sixteenth of our series of informative articles covering the honest way to earn a real income online, we look at the sixth of the ten reasons why people buy things.
On to the sixth instalment of this ten part mini-series covering 10 reasons why people buy things. So far we've looked at the fact that people buy things to relieve stress, to replace an existing item, for emotional satisfaction, for entertainment and also relaxation. Now, in Part 6, we look at the 5th most important reason why people buy things…
Reason 5: Planned Purchase
Spur of the moment purchases make up a good proportion of the things people buy, but quite often they'll also make up their minds to go and buy a particular item. They may have researched the item they have in mind, spent time weighing up its pros and cons and eventually made up their minds that they must have it. Once this stage has been reached, it's a simple matter of going out to the shop to buy it, or going online and sourcing it on the internet.
And this is where you're able to take full advantage.
Most savvy internet sellers will not bother trying to sell something online that can be had in most easily accessible shops, department stores or supermarkets. The main reason being that once you take into consideration the cost of shipping the item, their competitive edge is usually shot to pieces unless they can undercut the big stores by a healthy margin and still make a decent profit.
So you have to put on your thinking cap and come up with a product that can't be bought in most stores. Better still to find an item that doesn't have a load of competition. By finding just such an item or product, the online buyer stands a much better chance of coming across your website because there are not too many other sites selling the same thing.
What it boils down to is finding a niche where there is enough demand that you can make money but not too much so you end up competing with the world and his brother.
How do you do this?
The best way is to do a keyword search for your product or service and find out how many searches are done for that keyword in the space of a month. If, for example you get two million searches per month, then it's likely you'll have some serious competition on your hands. However, if you come up with say ten thousand searches in a month then chances are you have a potentially profitable niche at your doorstep.
So you will have to promote your niche site to get people flocking to your door and then keep them there by giving them a site that attracts their eye, plenty of good, well written and interesting content to keep them reading and a decent list of products or services with prices that will convince them to buy from you and not to go looking elsewhere. You might think that is an almost impossible task. But it's not when you consider it in terms of what you would like to see in a site if you were looking to buy an item online that you'd already made up your mind you wanted.
With enough thought, a good product with a competitive price and a site to be proud of, you can corner that part of the market for those people who have already made up their mind to make that planned purchase.
NEXT ARTICLE #17 >> Ten Reasons Why People Buy Things Part 7
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