September 2007


For those keeping up with current corporate news in the IT industry in general and providers of website protection in particular, this snippet of information may be of great interest!

Barracuda Networks have just acquired NetContinuum, a leading web application firewalls provider. This addition of NetContinuum’s products to the already extensive portfolio at Barracuda Networks, increases the company’s position in the website protection sector.

If you’re researching website protection products for yourself or your business, you may want to have a look at the website, by clicking on this link to Barracuda Networks. The site itself is easy to navigate and a mine of information, so have a look for yourself.

Brought to you by Barracuda Networks.

Terry Didcott
THE HONEST WAY

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Regular readers of this blog may have noticed an extra tab on the navigation bar above, labeled “Advertise Here”. This is a new page I have added to the blog that sets out my specially discounted advertising tariff for banners and text ads as well as one-off reviews.

The prices are all set out to reflect the current traffic statistics and rankings of the whole site, which represent a significant saving on going the alternative route through one of the advertising sites whose banners are displayed in my sidebar.

The traffic stats are average for the month so far and with a good Alexa rank that is now below 100,000 this site is becoming a much more lucrative advertising prospect. The blog is updated almost daily so there is always something new for visitors to get their teeth into - and that traffic is still increasing in line with my extensive off-site promotion.

If you are interested in purchasing a 30 day block of ad-space on this site, please feel free to view that page - you might be pleasantly surprised.

Terry Didcott
THE HONEST WAY

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Are you still researching those keywords for your new site or blog but don’t seem to be getting anywhere?

A lot of the time, you can come up with some really great ideas for keyword phrases, otherwise known as long-tailed keywords, but when you’ve done all your research and then go to look for a domain name that matches those keywords for the most powerful SEO options, you find that all the best ones have already been taken.

By the best domains, I mean all the .com domains. Let’s face it, when you’re serious about your business, only a .com will do as anything else just doesn’t have the same weight when you drop it into conversation. So you search like mad for all sorts of combinations of the great keywords you’ve stumbled upon but there simply is nothing available.

There is a way around this, if you think smart.

You need your own professional hosting that allows you to create subdomains. Personally, I’d recommend HostGator as they allow you to set up and host as many top level domains and subdomains as you want, ie unlimited, for the one monthly hosting fee. As long as you can do that and have the resources to create a complete new website (or blog) then this is what you can do.

Start with a good top level .com domain name. Then simply create a subdomain with the keywords that you’ve found for your next great business creation.

SEO the new site by using all the SEO techniques you have learned, or if you want to save yourself some time and effort, there is a simple to follow and fully loaded SEO eBook that I have personally put together that will show you exactly how to do it. It’s entitled The Secrets of SEO Revealed and there’s a link in my sidebar with a small graphic of the cover - or you can click HERE to go straight to the sales page, if you want.

Terry Didcott
THE HONEST WAY

PS: I’ve noticed a growing trend on a lot of blogs where they ask you for a donation to buy them a cafe latte or a beer or something similar - in other words they have their hands out for a donation. That’s all well and good, but I won’t be doing that because I feel it’s akin to begging in the street.

From my point of view I believe that if you want to be paid, you should at least give something in return. Ok, bloggers argue that their time writing their blogs and giving the reader something interesting to read is recompense enough, but I don’t buy it.

I feel that if a reader enjoyed visiting my blog they should feel free to come back and read some more - without being made to feel like they should pay for the privilege. Sure, I’d like to be paid for my time writing, but that monetization will come from advertising revenue as this site increases it’s readership, which is my job to continue to work at achieving.

PPS: If someone wants to donate to my cause, better they get something in return.

My eBook: The Secrets of SEO Revealed is on sale at only $9.97 which I feel is really good value for what you get.

So please do not donate money to buy me a beer or a coffee. Buy my eBook instead and benefit from the hard work and valuable information that went into that instead. That way you get your money’s worth and more when you put the book to use and start to make money from your fully SEO’d site!

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What happens to your lovingly cared for blog (or blogs) when you find yourself in a situation where you simply cannot give any time to them for as long as a few days?

Well, often when this situation occurs blogs can become temporarily abandoned in favour of whatever it is that is keeping the author away from their beloved computer! When there really is no way to post on your blog, then you just have to accept that there will be a gap in your posts for a few days. It’s not a disaster and not the end of the world either. It just means you need to write a few quality posts when you return to normal.

Sometimes, though there are times when you can sneak a few crafty minutes on your computer and these are the times when you can keep your blog up to date. You only need to post a few short paragraphs and then hit the publish button - voila, your blog stays up to date!

As long as the post has been published, there is the all-important date stamp to keep the blog up to date in the eyes of the search engine bots. Then when you can spend more time online again, you can flesh these posts out with more content to keep the momentum going! Ok, that’s a bit of a cheat, but if your blog is being used (or will be used) to make money online it’s important to advertisers to see that the blog they are spending their advertising dollars on is being kept current and filled with good, unique and relevant content.

So if it means you only literally have a few minutes to be online, don’t waste them reading your emails, write a short post for your blog first and keep it’s momentum going!

Terry Didcott
THE HONEST WAY

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