My last post Make Fast Money Keywords?, which was based on the SEO technique of using a liberal dose of keywords to your content, highlighted how you can use your content to give your blog a leg-up the search engines results pages to some extent.
Well that’s fine and works better in some niches than others. The make money niche is far too competitive to make much headway in and the rewards for getting right up there are not so great when you compare putting the same amount of effort and hard work into a blog or website that occupies a less competitive niche.
So where exactly does this particular blog sit?
It’s primarily in the make money niche, by the simple fact that it was my first tentative entry into the world of Internet Marketing and I didn’t know any better at the time.
Well, who could have known, when the vast majority of sites and “informative” blogs were telling everyone to get into Make Money fast, and Blogging for blogging, and Web 2.0 was the way forward. All the self-styled gurus, A-listers and big-time online money makers (I won’t bother naming them, you probably know who they are by now) were saying the same thing.
And do you know, they were all not entirely right?
That’s not to say they were entirely wrong either, but at the time (end of 2006) getting into blogging and make money was obvious as a way to make money for newbies. The A-listers and gurus just jumped on every newbie that came along and filled their heads full of promises that were never delivered, while making pots of money for the perpetrators!
Big fish will always eat little fish, that’s a fact of life. Its up to the hardiest little fish to survive the maulings along the way and to learn from their mistakes and use those mistakes to make them stronger. Its a steep learning curve and it takes time and often a lot of hard knocks along the way before we get it right.
As for those like myself who were technically newbies although I was selling stuff online in the mid 1990s via a really (by today’s standards) bad website that I built myself! True, I didn’t really have a clue what I was doing but just struck lucky that my site was selling stuff that not many other were.
Being a hypnotherapist, it made sense to sell my own produced hypnosis cassettes (cassettes, remember them?) through my practice’s website and I actually made quite a few sales in those days! I foolishly never cottoned on to the fact that there was much more money to be made online with the proper knowledge. In those days, the only sites that seemed to be raking it in were the porn sites and I wasn’t getting into that – no way!
There were no “make money online” sites around that I remember in 1996, no Clickbank or CJ, no Paypal or eBay. So it would have been much tougher to set up a true e-commerce site back then, but not impossible and I missed the boat completely!
By the time I re-entered the arena in 2006, of course things were rather different. I’d missed the adsense jamboree where MFA sites were everywhere and they made an absolute packet for their owners. I got in just too late to make a killing with text-lonk ads and paid reviews, because as soon as I realized they were there my sites were not sufficiently highly ranked by Google to make them viable.
Of course by the time they were, Google was stamping down on those practices that certain A-Listers were telling everyone to jump on.
Now ex-black hatters are coming into the mainstream and divulging some of their secrets, but still, some of these techniques can raise eyebrows at Google and get their radar fixed firmly on your whole operation, so it’s debatable whether to use them of not. Yes, there are some techniques that are grey-hat and will probably keep you under the radar while still giving a boost to your blogs and websites. And there are some which will get your sites de-indexed faster than you can say “keyword stuffing”.
So now, its all about balance.
Yes, write lots of content for your sites and yes, use keywords liberally. Just don’t overdo it.
Yes, write keyword focused articles with your anchored link in them and submit them to article directories to spread your incoming links around.
Yes, gather back links and make as many of them as you can strongly keyword anchored links to improve your keyword authority. You need that to get high in the SERPs and attract targeted organic traffic in order to make money from your ads, whether they be PPC or affiliate.
Yes, use Technorati tags (wisely) and make sure you ping every time you post.
Yes, make sure your sites are correctly SEO’d on-site as well as off-site to give yourself the best chance of competing with everyone else.
Yes, create many and varied sites and blogs spread over as many different niches as you can handle. The more niches you occupy, the better your income will be and if one niche doesn’t perform there will be plenty of others that will.
Yes, get a self hosting account and host your own websites to have more control over what you’re doing. Use Hostgator because they’re the best – you can host unlimited domains and it doesn’t cost a packet either and…
Yes create a lot of free blogs as well as Squidoo lenses, they all count towards your overall network from which you can create back links to you own sites and the bigger your network, the better.
While the advice is to steer clear of the Make Money, or Blogging niches as they don’t actually make money, there is another reason to keep one or two sites in there. Authority. You can work a make money or blogging blog into your network and as they rise in rank, they can be used via links to help boost your newer sites and get them indexed faster and also help them up the ladder. So while your make money sites might not actually be making you any money, they have a purpose – to push the sites that DO make money into better positions through keyword authority and back links.
Yes, research keywords to find the best performing ones with the least competition. Get hold of Keyword Elite because its the best program for the job. Never fear that all the best ones have been taken already. There are millions of combinations of long tail keywords and more than plenty to go around. Sometimes its better not to compete where you’re banging your head against a brick wall. So don’t compete, get creative and you’ll surprise yourself what you can find.
Above all, be patient.
Rome was not built in a day and neither will your online empire. Try to go too fast and you will fall over, trip up, get caught in the big G’s radar, or upset a competitor who may report your site. Take it slow and natural and build your sites and blogs over time and they will grow well with Google’s blessing as long as you do everything (or at least appear to do everything) the right way.
Do it right and you will make money. Fast? No.
But over time, without needing to resort to reading tarot cards, you’ll gradually build up a business that, spread widely over multiple income streams, will send those trickling streams together to join up into a flooding river of income, so that if one stream dries up, there are still plenty of others to keep the money flowing.
Remember, “softly, softly, catchee monkey…”
Terry Didcott
The Honest Way