Promotion & Marketing


Honest assistance is the topic of this post and by that I mean when you’ve got several sites in your portfolio, then at least use them intelligently to bolster them all up in the Page Rank wars that seem to forever be raging, especially (and probably exclusively) amongst Internet Marketers.

So how best to give that honest assistance to your menagerie of sites without alerting the search engine radar to focus it’s attention on you and possibly putting a hand to that red flag that might be raised if they think you are using underhand tactics to artificially boost your sites.

Well, honesty pays here in some ways. Rather than filling all your sites with hundreds of links to all your other sites, which will obviously be seen as spamming, be more selective and interlink your sites that are first, relative to each other (otherwise you’d be wasting your time) and then making individual posts highlighting each site you want to link to, then including a main keyword text anchored link within that post.

This works well especially with blogs, as each new post is effectively a new page in your blog, so the search engine spiders will treat them as such and follow the link to your site that each page has created. This is seen as merely one page, one link and the link be given considerably more weight because of keyword relevancy and the fact that it’s the only link on the page containing content specific to the site being linked to.

Of course you don’t have to restrict this practice to your own sites, although you should give them all the help you can. You can also do the same for other sites that have helped you and as long as you link to one site from one page (or blog post) then you are transferring much more link juice than you would have by filling a page up with numerous links to all and sundry.

So who is the recipient of this particular post?

Well, as I got the idea from my good friend Grizzly, and his blog post: “Backlinks - The Root of All Evil,” I think it only fair to not only link to his site, but also to make the link direct to his post so not only does the link juice go direct to the place it is intended for, the deep linking effect will carry that much more weight. Add to that if you are reading this then you can follow that link directly to Grizz’s post and get his fully explained and highly informative version for yourself!

In the meantime, I’m going to sneak a link to one of my other sites that needs to get indexed, as for some reason the usual tricks are not working. So as this place gets spidered pretty much daily, a semi-relevant link might help things along. You see, (and this is all hypothetical) Toyota make very good cars. Actually my partner drives around in a Toyota Yaris, so this is no idle comment - it comes as first hand experience - the Toyota Yaris is a good little car. Very economical which is so important in these days of high oil prices. But I wonder, if I wanted to find Toyota, Salt Lake City, where would I look? I could try to find Toyota Salt Lake City in a blog I came across in that link I just used. All hypothetical, of course as although there is a Toyota in the household, I don’t live anywhere near Salt Lake City!

So now its off to my other blogs to start creating some nice honest one-way links to my other blogs!

Terry Didcott - Freedom Writer
The Honest Way

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It’s been a week since I started rolling out the PPC ads from Bidvertiser on some, (but not all) of my blogs and websites. In my earlier post introducing my change of heart with this type of advertising, I did mention that I’d keep readers updated as to how things are progressing with this.

Well, I won’t be retiring on the proceeds just yet!

That said, I can actually see some potential here. Ok, I’ve only made $2.06 (I’ll wait until you’ve finished laughing and picked yourself up off the floor…), but the promise is there as I hit a couple of 50 cent clicks in there. That tells me that the particular niche that caught that kind of click needs to be promoted a little better as the site it came from isn’t even optimized for PPC!

That said, other sites that should be attracting more clicks haven’t …yet.

Which means some more work is needed to a) attract more traffic to them and b) resite the ads for better effect. What I’m trying to achieve has already been amply described by my friend Grizzly in his blog, How to Make Money Online for Beginners, so I won’t go into the nuts and bolts here.

Suffice it to say, for sites and blogs that are properly optimized for generating adsense revenue may do reasonably well with Bidvertiser should adsense cease to be an option for whatever reason. But I don’t believe for one minute that Bidvertiser will outperform adsense simply because of the massive difference in the two companies’ inventory and choice of advertisers in each niche.

I’ll let this run for a while and let you know how it pans out

Terry Didcott
The Honest Way

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I’m not a great lover of CPC advertising, or at least I haven’t been since my rather unfortunate brush with the law (the Google law, I mean) at the end of 2006, when my fledgling adsense account came to an abrupt and untimely demise. The less said about that the better!

So I drifted towards the side of using the space that would normally be filled with CPC ads to promote affiliate products and the odd book that I put together myself. Oh, you didn’t know? That’s mine in the sidebar you see to your right – yes, the one entitled, “The Secrets of SEO Revealed”. I’ve been having some intermittent success with this, so became rather anti-CPC and said so in many of my earlier posts.

But now I’ve come full circle and I don’t hate CPC any more. I still haven’t got back into the adsense program, which is a shame now that I know many better ways to make money from it, so I’ve had to look at alternatives. The best of the bunch so far seems to be Bidvertiser (see their banner in my sidebar), so I’m currently giving that a trial run to see how it fares not just with this blog but with my others too.

I’ll let you know in due course how I get on with it.

Terry Didcott
The Honest Way

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