Make Money The Honest Way

Over a course of several posts, I’m going to be looking at the concept of relationship selling. I mean the concept of selling not products, but relationships.

Or more correctly, yourself.

It’ll come as no surprise that many internet marketers simply fail to grasp this concept.

The whole ethos of internet marketing is all about getting people, your potential customers, to trust you. The online version is pretty much the same as in the offline world.

To highlight this point, there was an old rerun of the popular TV series The Munsters. This is the one where Herman goes to buy a car. Of course the car salesman is portrayed as the shiftiest, sneakiest shark that ever there was. The whole reason why the episode was funny is because we, as consumers can relate so well to some poor guy being taken in by a crooked salesman. Of course in the end the salesman get’s his just desert, which is always the enjoyable part of this kind of situation.

But in the real world, this doesn’t always happen. Often an unscrupulous salesman does get his come uppance and his reputation goes down the tubes.

In the online world of internet marketing, you don’t want this to happen to you. But if you concentrate more on selling yourself to people rather than trying to sell the product, you’ll stand a much better chance of running a successful business in the long term.

Having a reputation that people respect and admire is everything in business. That’s something worth remembering.

Terry Didcott
The Honest Way